Voice is a guided discovery session that captures how you actually talk about your business — then turns it into a written voice your whole team can use, everywhere words get written.
No questionnaires, no brand homework. The owner opens a private link and answers spoken prompts — a few minutes at a time, whenever suits them.
Carefully sequenced questions that draw out the real thing: why you care, what you'd never say, the phrases your customers repeat back to you.
Answer three questions over coffee, come back tomorrow. The session picks up exactly where you left off.
Every answer is captured and written out automatically. If an answer's thin, Voice gently asks a follow-up.
Partway through, Voice drafts a customer review written from your own words — the first "wait, that sounds like me" moment.
Voice reads your current website and shows the gap between how it sounds and how you actually talk. That before/after sells the whole project.
Recordings are stored privately and every answer is reviewable — you can hear exactly where each conclusion came from.
Your voice in a sentence, the traits behind it, and tone dialed by situation — how you write a headline vs. how you answer a complaint.
Signature phrases straight from your mouth, words that are banned, and do/don't examples for the places teams get it wrong.
Slogan, mission, values, positioning — grounded in what you actually said, with your real quotes kept verbatim where they're strongest.
A designed, shareable guide page for your team and writers, a print-ready PDF, and setup instructions for the writing tools you already use.
Once your voice is captured, everything Meld writes — pages, articles, headlines — sounds like you. And so can everything your team writes, anywhere.